The cool thing to have these days is a side hustle and the coolest type of side hustle is a digital side hustle – aka a ‘couch hustle’ – where you make money while lounging on your sofa.
There’s a general perception that loads of people are making loadsa money from couch hustles but few people can tell you how it’s done.
It’s not as easy as ir sounds but there is a way to make money from the couch hustle craze – set up a site purporting to instruct people in how to set up a couch hustle business.
Not wanting to miss an opportunity to spin a dime, my old partner in crime Greaser Grimes and I have set up as co-proprietors of The Scunthorpe Digital Business Academy (SDBA).
SDBA tells you how to set up a couch hustle for a trifling subscription of £350.
For your £350 you get a course of 12 lessons delivered by video to your mobile device
A lot of it is basic stuff like SEO and web design then the course moves on to how to define and validate a business proposition and develop an MVP (Minimum Viable Product as opposed to super-duper gold-plated). It’s common sense wrapped in marketing bollox.
Graduates of the course can buy a degree certificate and those who pay extra for further study can pay pay for higher degrees and very much more for Fellowships of the Academy.
The courses are selling like hot cakes. It seems it’s a lot easier to sell people advice on how to start a business than it is to actually start a business.
Hope sells.
