Best Website Builder for Most
Squarespace via Jacob Roach
You’ve heard of Squarespace over and over again, I’m sure, and that’s not an accident. It’s an inviting website builder that made a name for itself with bold, striking templates. Beneath the veneer of attractive, but seemingly simple, websites, you’ll find one of the most capable website builders on the market. That balance of power and usability is what sets Squarespace apart.
It feels like a creative tool. Where other website builders lag and stutter to get a new element on your page, Squarespace feels fluid. Your dashboard gives you quick access to edit your site, and around every corner, Squarespace feels designed so you never have to look up a tutorial. I started a simple photography website, and within an hour, I had a custom course page set up, an appointment schedule with automated confirmation emails, and services (with pricing and the ability to accept payments) configured.
Squarespace isn’t cheap, but it also doesn’t meddle in restrictive, low-cost plans. Even on the Basic plan, you have access to ecommerce tools and space for multiple contributors.
Squarespace Pricing and Plans
Best Cheap Website Builder
Hostinger via Jacob Roach
Hostinger is better known as a web hosting provider, but it has a surprisingly robust website builder that you can use on its own or for free as part of a hosting package. You don’t get the same world-class template design and dense feature-set of a more expensive builder like Squarespace, but that’s OK. Hostinger’s website builder will run you just a few bucks a month, and based on my testing, it feels heavily angled toward newcomers.
You sacrifice some power for convenience, but there’s an awful lot you can accomplish with Hostinger. Integrations with PayPal, Stripe, and Square allow you to quickly set up e-commerce. Add-ons with WhatsApp give you live chat capabilities, and Printful support means you can sell print-on-demand merchandise. And, if you outgrow the website builder, Hostinger allows you to export your website’s content to WordPress.
Where Hostinger wins for me is through its AI tools. Just about every website builder these days has AI integrated in some way, but it’s around every corner at Hostinger. You need to pay extra for some of these AI features—the logo generator, for example, requires credits—but they give you a great starting point for mocking up the look, feel, and tone of your website.
Hostinger Pricing and Plans
Best for Small Businesses
Wix via Jacob Roach
Wix is undoubtedly the biggest competitor to Squarespace, and I had a hard time putting one above the other. Ultimately, Wix ended up in the backseat due to higher prices and a slightly less intuitive interface. That’s partly because of how powerful Wix is. Rather than corral you in an elegant (if restrictive) website-building workflow, Wix gives you a ton of options.
First, templates. You get a few hundred elsewhere, but Wix offers over 2,000 templates. At the time of writing, there are 223 pages of them on Wix’s website. They aren’t all winners, but I was able to mock up a quick photography portfolio website within a few minutes by browsing the templates and uploading a few photos.
