Apple Finally Announces iPhone 17 Event for Sept. 9

Apple on Tuesday sent out invites for its annual fall iPhone launch event, which is slated for Sept. 9 at 10 a.m. PT. The company is expected to unveil the iPhone 17 lineup, which could include a slimmer version of the phone. It could also debut the Apple Watch Series 11 and the AirPods Pro 3.

The invite for the fall event shows the title, “Awe dropping,” with a glowing Apple logo that seems to reference Siri’s colorful glow. The keynote will be held at Apple Park in Cupertino, California. CNET will be covering the announcements live, so be sure to follow along. 

Rumors for the upcoming slate of iPhones have been plentiful. Stealing the spotlight is the supposed iPhone 17 Air, which could follow in the footsteps of Samsung’s sleek Galaxy S25 Edge and have a slim profile and lightweight design. The Pro model could get a scratch-resistant antireflective display and an 8x telephoto lens, and the Pro Max could pack a bigger battery. The baseline iPhone 17 could also boast a higher refresh rate. It’s possible all the phones may include an Apple-developed 5G modem called the C1 chip, which debuted on the iPhone 16E, as well as in-house Wi-Fi chips. 

We also expect to learn more about the public rollout of iOS 26 later this fall. The new operating system features a Liquid Glass interface that brings a more transparent, lens-like look to the iPhone and other Apple devices. The Camera app also gets a more minimalistic design, Messages lets you create polls in group chats and a new screening tool can better detect spam texts. You can check out all the features coming to iOS 26. 

What we might not hear as much about is the updated version of Siri that Apple unveiled at its Worldwide Developers Conference last year. The smarter version of the AI assistant has faced repeated delays and may not arrive until next year or even later. But Apple could discuss other Apple Intelligence updates and features arriving on its new devices. 

CNET’s reporters will be on the ground on Sept. 9 bringing you all the latest updates and impressions of whatever Apple has in store.