According to industry insiders, as reported by Reuters, the new version of Amazon’s Alexa, featuring built-in AI, will be powered by Anthropic’s Claude artificial intelligence, rather than a bespoke Amazon AI.
Anthropic’s Claude has long been heralded as a great alternative to OpenAI’s ChatGPT, but it doesn’t have a voice mode, so teaming up with Amazon via Alexa opens the door to a lot of possibilities. We also wonder if we’ll see a new Alexa with a screen that can really take advantage of AI, although Claude doesn’t have any built-in image generating capabilities.
As we recently reported, rather than sticking to the free model we’ve been used to, the AI-powered version of Alexa will cost between $5 and $10 a month. The question of whether people will be willing to part with another $10 a month just to use AI on their Alexa device is another matter. Following on from Google charging $20 a month for Gemini Advanced, which you need to use the lauded voice mode features on its new Pixel 9 smartphone, some in the industry have already expressed concern at the rising cost of AI. Right now we’re so used to AI being free that even a small monthly charge can seem excessive.
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