Well, with Intel’s sluggish recent-gen CPU performance, it seems like China’s CPU markets have started to respond, now prioritizing AMD’s product lineup.
Intel’s CPUs Show Sluggish Sales Performance In China, As AMD’s Market Share Rises To 50% In a Once-Intel-Dominated Market
It has been quite some time since we have seen Intel make a stride over the desktop CPU segment, as with the past few generations, Team Blue has found itself either mitigating large-scale issues or releasing lineups that come with disappointing performance. Now, Board Channels Forums reports (via HXL) that Intel is losing its hold over a key market region, China and that CPU adoption rates are reported to be at an all-time low, with AMD taking over the consumer markets with its far more attractive and powerful options.
intel’s traditionally dominant region China, intel motherboard sales have also lost their edge…https://t.co/BzqLy6aoCN pic.twitter.com/E1dyw4Pg6y
— HXL (@9550pro) April 11, 2025
Discussing Intel’s latest CPU generation, the “Core Ultra 200S” Arrow Lake lineup, it is said that Team Blue didn’t deliver much at all, and after-launch reviews showed that the performance of this series is far lower than what Intel had originally promoted, which massively deteriorated the image of ARL-S in the eyes of consumers. Team Blue did try to fix this by releasing several updates and a new microcode, but despite such efforts, it seems like Intel failed to convince consumers to see the Core Ultra 200S series as an appealing option.
Along with this, with Intel’s Raptor Lake Refresh lineup, we saw the markets experiencing a widespread CPU instability issue, which forced the firm to take in thousands of CPUs under RMA servicing, and this ultimately created a panic among consumers, who then started to look out for alternatives. With such a situation, Intel is said to have seen a massive decline in China’s market share, a region where once the firm dominated, but now, it seems like AMD is gaining traction.
With AMD’s latest Zen 5 CPUs, such as the Ryzen 9000 series, along with the newer X3D CPUs, Chinese consumers seem more inclined towards Team Red, with the firm reportedly achieving a 50% market share in Q1. The trend looks to grow from hereon, and it won’t be long before we see AMD’s CPUs dominating Chinese markets, and this could prove to be devastating for Intel’s business. Moreover, with Intel’s CPUs seeing lower adoption rates, motherboard sales have also bottomed out, indicating that Team Blue isn’t having a great time.
