Crossing the AI threshold: redefining how consumers use their mobile devices

zeeforce
9 Min Read



As we reflect on the recent launch of the iPhone 16 Pro, there is no doubt that Apple has delivered yet another technically impressive device, packed with iterative improvements in hardware and software. But the conversation around this latest release extends far beyond improved battery life, camera enhancements, and design tweaks—it is also about the transformative power of AI and its potential to redefine how consumers interact with their mobile devices.

With its promise of Apple Intelligence, the latest generation of iPhones has set the stage for what could be a pivotal shift in mobile technology. While AI has long been used behind the scenes in smartphones, quietly optimizing processes such as battery life, predictive maintenance, and app performance, we are now standing at the threshold of a new era—one in which AI will move from the background to the forefront of the mobile device user experience.

Biju Nair

President of Global Connected Living at Assurant.

AI’s role in mobile devices today: optimization without awareness



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